Digital Marketing Course – Complete Modules by Growth Hive Digital
Module 1: Introduction to Digital Marketing
- Understanding digital marketing fundamentals
- Evolution and importance in the US market
- Key channels: SEO, SEM, social media, content, email, and affiliate
- Setting digital marketing goals and KPIs
Module 2: Search Engine Optimization (SEO)
- On-page, off-page, and technical SEO
- Keyword research and intent mapping
- Google Search Console and Analytics
- Local SEO strategies for US businesses
- Voice and visual search optimization
Module 3: Search Engine Marketing (SEM) & Paid Advertising
- Google Ads setup and optimization
- PPC campaign management
- Display and retargeting ads
- Conversion tracking and ROI analysis
- US market bidding strategies
Module 4: Content Marketing Strategy
- Creating content that connects with audiences
- AI-assisted content creation tools
- Blog strategy, storytelling, and brand tone
- Content calendars and repurposing tactics
- Aligning content with SEO and sales funnels
Module 5: Social Media Marketing & Optimization
- Social media platforms overview: Meta, X (Twitter), LinkedIn, TikTok, Instagram, Pinterest
- Social media optimization (SMO) for reach and engagement
- Hashtag strategy and trend analysis
- Social media advertising and analytics
- Building brand communities and audience trust
Module 6: Email Marketing & Automation
- Email campaign setup and segmentation
- Writing high-conversion email copy
- A/B testing and personalization
- Drip campaigns and autoresponders
- Tools for AI & automation in email marketing
Module 7: E-Commerce Digital Marketing
- Product page optimization
- E-commerce SEO and Google Shopping
- Conversion rate optimization (CRO)
- Cart recovery and retargeting strategies
- Integrating affiliate and influencer campaigns
Module 8: Affiliate Marketing
- Affiliate marketing fundamentals
- Setting up and managing affiliate programs
- Commission structures and tracking systems
- Hybrid influencer-affiliate collaborations
- Growth Hive Digital’s blueprint for performance-based growth
Module 9: Influencer Marketing & Collaborations
- Identifying the right influencers (macro, micro, nano)
- Negotiation and collaboration planning
- Measuring influencer ROI and engagement
- Tools for influencer outreach and analytics
- Legal disclosures (FTC guidelines in the US)
Module 10: Web Analytics & Data-Driven Marketing
- Google Analytics 4 (GA4) setup and interpretation
- Customer journey mapping
- Attribution modeling and conversion paths
- Predictive analytics using AI tools
- Building data dashboards for marketing performance
Module 11: AI & Automation in Digital Marketing
- Understanding AI marketing tools and trends
- Chatbots, predictive analytics, and personalization
- Automated ad management and reporting
- Workflow automation for marketing teams
- Ethical use of AI in marketing
Module 12: Video & Visual Marketing
- Video content strategy for YouTube, TikTok, and Reels
- Storyboarding and editing basics
- Visual branding and design tools (Canva, Adobe Express)
- Live streaming, webinars, and visual storytelling
- Video SEO and performance metrics
Module 13: Mobile & Voice Marketing
- Mobile app marketing strategies
- SMS, push notifications, and location-based targeting
- Voice search optimization for US consumers
- User experience and mobile conversions
Module 14: Online Reputation Management (ORM)
- Monitoring brand mentions and reviews
- Crisis management and public response strategy
- Encouraging positive feedback and testimonials
- Tools for reputation tracking and repair
Module 15: Digital Marketing Strategy & Capstone Project
- Integrating all digital marketing modules
- Creating a full-funnel campaign strategy
- Budgeting and media planning
- Measuring success metrics (CPC, CAC, LTV, ROAS)
- Final capstone project: Build and present your campaign
✅ Bonus Module: Career & Freelancing in Digital Marketing
- Resume building for digital marketers
- Client acquisition for freelancers
- Personal branding and LinkedIn optimization
- Freelance pricing, proposals, and growth strategies
Coming soon:- Complete Digital Marketing Course Curriculum (US Edition)
Follow us on Pinterest
Post a Comment